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The iRush: Programming the iPhone…

’09ers versus the ’49ers: the only differences are the lack of dirt and hookers.

The iRush has been underway for 18 or so months now. The facts are clear. This is a great market to experiment with product design and business models. It is also where many small, “long tail” businesses are being formed — including ours.

Yet, this wonder of social computing, the iPhone, has been woefully underexploited. The 50K+ apps are mostly uninspired but polished attempts to bring desktop activities to the phone. The phone is a bridge device between the social realm and the intimate realm. Therein lies opportunity.